Make vs Rootly

AI-enhanced independent comparison — features, pros, cons, pricing and rankings.

Select Tools to Compare
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⭐ Top Pick
Make
★ 6.6/10
Freemium
Try Tool
Rootly
★ 6.6/10
Freemium
Try Tool
Which One Should You Choose?

Who each tool serves best — and when to pick the other one.

Make
✓ Intuitive visual workflow builder ✓ Supports complex multi-step automations ✓ Wide range of app integrations ✓ Good observability and control features ✗ Steep learning curve for beginners ✗ Advanced features locked behind paid plans
Who should choose Make?

Teams in operations, marketing, sales, or IT who need to automate complex workflows visually without coding.

  • You need to automate complex workflows involving multiple apps without coding
  • You want a visual interface to design and monitor your automations
  • Your team requires integrations across marketing, sales, IT, and operations tools
Who should avoid Make?

Users seeking simple one-step automations or those unwilling to invest time learning a visual builder.

  • You need only simple, single-step automations with minimal setup
  • Free-tier limits are a blocker for your automation volume or team size
  • You require extensive enterprise security features like SSO or MFA
Key decision factor

The ability to visually design and control multi-step workflows without coding.

Rootly
✓ Effective automation of incident response workflows ✓ Integrates well with Slack and Jira ✓ Customizable playbooks reduce human error ✗ Limited to incident response, lacks broader security ops features ✗ Free tier may be restrictive for larger teams
Who should choose Rootly?

Engineering and DevOps teams needing to automate incident response and reduce manual on-call burdens.

  • You need to reduce incident resolution times with automated workflows and playbooks
  • You want to integrate incident response with Slack, Jira, and other DevOps tools
  • Your team requires actionable analytics to improve incident management processes
Who should avoid Rootly?

Organizations seeking a full security operations platform or broader threat detection capabilities.

  • You need a comprehensive security operations platform beyond incident response
  • Free-tier limits are a blocker for your team’s scale and feature needs
  • You require advanced threat detection or vulnerability management features
Key decision factor

How well it integrates with your existing incident management tools and automates workflows.

Core Capabilities

A canonical comparison across capabilities common to this category. Vendor-specific extras appear below in "Highlighted Features".

Capability MakeRootly
Free Tier Available
Usable without payment (with usage limits)
Highlighted Features

Each tool's marketing-listed features. Where a feature appears under one tool but not the other, it usually reflects how the vendor describes their product — not a definitive capability gap.

✦ Make highlights
  • Visual workflow builder — Drag-and-drop interface to create workflows
  • Multi-Step Automation — Supports complex workflows with multiple steps
  • App Integrations — Connects to hundreds of apps and services
  • Advanced Scheduling — Set triggers and schedules for workflows
  • Error Handling — Manage and retry failed workflow steps
✦ Rootly highlights
  • Incident Automation — Automate incident workflows with customizable playbooks
  • Integrations — Native Slack and Jira integrations for seamless communication
  • Analytics — Actionable insights to improve incident response efficiency
  • On-call Management — Streamline on-call rotations and notifications
  • Custom Playbooks — Create and customize incident response playbooks
Pros
👍 Make
  • Visual drag-and-drop workflow builder
  • Supports complex multi-step automations
  • Extensive app integrations
  • Good monitoring and observability tools
  • Flexible freemium pricing
👍 Rootly
  • Streamlines incident response with automation
  • Integrates natively with Slack and Jira
  • Customizable playbooks tailored to workflows
  • Provides actionable analytics for teams
  • Reduces human error and resolution times
Cons
👎 Make
  • Steep learning curve for new users
  • Some advanced features require paid plans
  • No native mobile app for workflow management
👎 Rootly
  • Focused only on incident response, lacks broader security features
  • No public API available for custom integrations
  • Limited mobile or offline support
Capabilities
Make
Multi-step Workflow Builder Tool Calling Workflow Automation Workflow Builder
Rootly
Automation Memory Tool Calling
Best Use Cases
Make
  • Automate marketing campaign workflows
  • Streamline sales lead management
  • Integrate IT service operations
  • Synchronize data across cloud apps
  • Monitor and alert on workflow failures
Rootly
  • Automating incident response workflows
  • Reducing on-call team manual tasks
  • Integrating incident alerts with Slack and Jira
  • Improving incident resolution times
  • Tracking incident metrics and analytics
Platforms

Where each tool runs — web, mobile, desktop, browser extension, API.

Rootly 1
Supported Languages

Natural languages each tool generates and understands. Primary languages are listed first.

Make 1
English
Rootly 1
English
Input & Output Modalities

What each tool can accept (input) and produce (output) — text, image, audio, video, code.

Make
Input
api
Output
api
Rootly
Input
text
Output
text
Pricing Plans
Make

Free tier available with limits; paid plans unlock higher usage and advanced features.

  • Free
    Free
  • Core popular
    $9.00/mo
  • Pro
    $29.00/mo
Rootly

Rootly offers a free tier with basic features and paid plans with advanced capabilities and team support.

  • Free
    Free
Compliance Standards

Regulatory frameworks each tool claims compliance with (HIPAA, SOC 2, GDPR, etc.).

Make 1
🛡 GDPR
Rootly 1
🛡 GDPR
Security Certifications

Third-party audits and certifications that verify security controls.

Make 0

No certifications listed.

Rootly 1
🔒 GDPR
Value Metrics

Vendor-published numbers each tool highlights — usage scale, breadth, and operational stats. Different tools track different metrics, so direct row-by-row comparison usually isn't meaningful.

Make
  • Operations per month Up to 100,000+
  • Active workflows Unlimited on paid plans
Rootly
  • Incident resolution time reduction 30%
Target Audience

Who each tool is positioned for — primary audience first.

Make
SMB (11–200) Marketer
Rootly
Developer / Engineer Product Manager Small Business (1–10)
Support Channels

How you can reach support — email, live chat, phone, community, docs.

Make
Rootly
  • Email primary
Tags & Classification

How each tool is classified in the Volvenix catalog.

Coming Soon — Additional Comparison Dimensions

These vocabulary domains are managed in our catalog but not yet exposed at the tool level. We're tracking them for future expansion of this comparison.

  • Encryption Types — AES-256, ChaCha20, RSA-2048, and similar at-rest/in-transit cipher families.
  • Encryption Contexts — where encryption is applied (data at rest, in transit, end-to-end).
  • Plan-tier Model Mapping — which AI models are available on which pricing tier (currently only the model list is tracked, not the per-plan availability).
Screenshots & Demos
Make

No screenshots uploaded yet.

Rootly
Frequently Asked Questions
Make
What is this tool?
Make is a visual automation platform that connects apps into multi-step workflows without coding.
How much does it cost?
Make offers a free tier with limits and paid plans starting at $9/month for higher usage and features.
Does it have a free plan?
Yes, Make provides a free plan with 1000 operations per month and 3 active workflows.
What integrations does it support?
Make supports hundreds of app integrations including popular marketing, sales, and IT tools.
Who is it best for?
It is best for teams in operations, marketing, sales, and IT needing customizable workflow automation.
Rootly
What is this tool?
Rootly automates incident response workflows for engineering and DevOps teams, integrating with tools like Slack and Jira.
How much does it cost?
Rootly offers a free tier with basic features and paid plans with advanced capabilities; exact pricing details are available on their website.
Does it have a free plan?
Yes, Rootly provides a free plan suitable for individuals and small teams.
What integrations does it support?
Rootly integrates natively with Slack and Jira to streamline incident communication and tracking.
Who is it best for?
It is best suited for engineering and DevOps teams looking to automate and improve incident response workflows.
Also Known As
Make

Rootly

Rootly incident automation

Quick Facts
Info MakeRootly
Pricing Freemium Freemium
Launch Year 2023
Category AI Agents & Automation AI Agents & Automation
Deployment Cloud Cloud
Learning Curve Intermediate Intermediate
Free Plan
AI Agent
Autonomy Agent Assistant
Risk Tier High Medium
BYO API Key
Local Models
Fine-tuning
No clear capability gap: these tools cover the same canonical capabilities. Decide on price, UX, or ecosystem fit.
✦ Our Take

Make has an overall score of 5.8/10 and offers a freemium pricing model, focusing primarily on workflow automation and integration across various apps. Rootly, with a slightly higher overall score of 6/10 and also using a freemium pricing structure, is designed specifically for incident management and response coordination. While Make emphasizes broad automation capabilities for diverse business processes, Rootly targets teams needing streamlined incident resolution and communication.

Confidence: 100% Data completeness: 100%
ⓘ How Volvenix scores work

Scores are computed by Volvenix — not supplied by the vendors, and not third-party benchmark results. Each 0–10 dimension (Overall, Features, Usability, Support, Pricing) is a directional estimate aggregated from catalog signals — editorial cataloguing, content depth, engagement, and provider-reputation indicators — so treat them as a starting point, not a lab result.

Confidence reflects how complete the underlying data is for both tools; lower confidence means fewer signals were available, not a worse tool. We never accept payment for rankings or scores. More about how Volvenix works →