Make vs Rootly
AI-enhanced independent comparison — features, pros, cons, pricing and rankings.
Who each tool serves best — and when to pick the other one.
Teams in operations, marketing, sales, or IT who need to automate complex workflows visually without coding.
- You need to automate complex workflows involving multiple apps without coding
- You want a visual interface to design and monitor your automations
- Your team requires integrations across marketing, sales, IT, and operations tools
Users seeking simple one-step automations or those unwilling to invest time learning a visual builder.
- You need only simple, single-step automations with minimal setup
- Free-tier limits are a blocker for your automation volume or team size
- You require extensive enterprise security features like SSO or MFA
The ability to visually design and control multi-step workflows without coding.
Engineering and DevOps teams needing to automate incident response and reduce manual on-call burdens.
- You need to reduce incident resolution times with automated workflows and playbooks
- You want to integrate incident response with Slack, Jira, and other DevOps tools
- Your team requires actionable analytics to improve incident management processes
Organizations seeking a full security operations platform or broader threat detection capabilities.
- You need a comprehensive security operations platform beyond incident response
- Free-tier limits are a blocker for your team’s scale and feature needs
- You require advanced threat detection or vulnerability management features
How well it integrates with your existing incident management tools and automates workflows.
A canonical comparison across capabilities common to this category. Vendor-specific extras appear below in "Highlighted Features".
| Capability | Make | Rootly |
|---|---|---|
|
Free Tier Available
Usable without payment (with usage limits)
|
✓ | ✓ |
Each tool's marketing-listed features. Where a feature appears under one tool but not the other, it usually reflects how the vendor describes their product — not a definitive capability gap.
- Visual workflow builder — Drag-and-drop interface to create workflows
- Multi-Step Automation — Supports complex workflows with multiple steps
- App Integrations — Connects to hundreds of apps and services
- Advanced Scheduling — Set triggers and schedules for workflows
- Error Handling — Manage and retry failed workflow steps
- Incident Automation — Automate incident workflows with customizable playbooks
- Integrations — Native Slack and Jira integrations for seamless communication
- Analytics — Actionable insights to improve incident response efficiency
- On-call Management — Streamline on-call rotations and notifications
- Custom Playbooks — Create and customize incident response playbooks
- Visual drag-and-drop workflow builder
- Supports complex multi-step automations
- Extensive app integrations
- Good monitoring and observability tools
- Flexible freemium pricing
- Streamlines incident response with automation
- Integrates natively with Slack and Jira
- Customizable playbooks tailored to workflows
- Provides actionable analytics for teams
- Reduces human error and resolution times
- Steep learning curve for new users
- Some advanced features require paid plans
- No native mobile app for workflow management
- Focused only on incident response, lacks broader security features
- No public API available for custom integrations
- Limited mobile or offline support
- Automate marketing campaign workflows
- Streamline sales lead management
- Integrate IT service operations
- Synchronize data across cloud apps
- Monitor and alert on workflow failures
- Automating incident response workflows
- Reducing on-call team manual tasks
- Integrating incident alerts with Slack and Jira
- Improving incident resolution times
- Tracking incident metrics and analytics
Natural languages each tool generates and understands. Primary languages are listed first.
What each tool can accept (input) and produce (output) — text, image, audio, video, code.
Free tier available with limits; paid plans unlock higher usage and advanced features.
-
Free
Free -
Core
popular
$9.00/mo -
Pro
$29.00/mo
Rootly offers a free tier with basic features and paid plans with advanced capabilities and team support.
-
Free
Free
Regulatory frameworks each tool claims compliance with (HIPAA, SOC 2, GDPR, etc.).
Third-party audits and certifications that verify security controls.
No certifications listed.
Vendor-published numbers each tool highlights — usage scale, breadth, and operational stats. Different tools track different metrics, so direct row-by-row comparison usually isn't meaningful.
- Operations per month Up to 100,000+
- Active workflows Unlimited on paid plans
- Incident resolution time reduction 30%
Who each tool is positioned for — primary audience first.
How you can reach support — email, live chat, phone, community, docs.
- Documentation primary visit ↗
- Email primary
How each tool is classified in the Volvenix catalog.
These vocabulary domains are managed in our catalog but not yet exposed at the tool level. We're tracking them for future expansion of this comparison.
- Encryption Types — AES-256, ChaCha20, RSA-2048, and similar at-rest/in-transit cipher families.
- Encryption Contexts — where encryption is applied (data at rest, in transit, end-to-end).
- Plan-tier Model Mapping — which AI models are available on which pricing tier (currently only the model list is tracked, not the per-plan availability).
- What is this tool?
- Make is a visual automation platform that connects apps into multi-step workflows without coding.
- How much does it cost?
- Make offers a free tier with limits and paid plans starting at $9/month for higher usage and features.
- Does it have a free plan?
- Yes, Make provides a free plan with 1000 operations per month and 3 active workflows.
- What integrations does it support?
- Make supports hundreds of app integrations including popular marketing, sales, and IT tools.
- Who is it best for?
- It is best for teams in operations, marketing, sales, and IT needing customizable workflow automation.
- What is this tool?
- Rootly automates incident response workflows for engineering and DevOps teams, integrating with tools like Slack and Jira.
- How much does it cost?
- Rootly offers a free tier with basic features and paid plans with advanced capabilities; exact pricing details are available on their website.
- Does it have a free plan?
- Yes, Rootly provides a free plan suitable for individuals and small teams.
- What integrations does it support?
- Rootly integrates natively with Slack and Jira to streamline incident communication and tracking.
- Who is it best for?
- It is best suited for engineering and DevOps teams looking to automate and improve incident response workflows.
—
Rootly incident automation
| Info | Make | Rootly |
|---|---|---|
| Pricing | Freemium | Freemium |
| Launch Year | — | 2023 |
| Category | AI Agents & Automation | AI Agents & Automation |
| Deployment | Cloud | Cloud |
| Learning Curve | Intermediate | Intermediate |
| Free Plan | ✓ | ✓ |
| AI Agent | ✓ | ✓ |
| Autonomy | Agent | Assistant |
| Risk Tier | High | Medium |
| BYO API Key | — | ✗ |
| Local Models | — | ✗ |
| Fine-tuning | — | ✗ |
Make has an overall score of 5.8/10 and offers a freemium pricing model, focusing primarily on workflow automation and integration across various apps. Rootly, with a slightly higher overall score of 6/10 and also using a freemium pricing structure, is designed specifically for incident management and response coordination. While Make emphasizes broad automation capabilities for diverse business processes, Rootly targets teams needing streamlined incident resolution and communication.
ⓘ How Volvenix scores work
Scores are computed by Volvenix — not supplied by the vendors, and not third-party benchmark results. Each 0–10 dimension (Overall, Features, Usability, Support, Pricing) is a directional estimate aggregated from catalog signals — editorial cataloguing, content depth, engagement, and provider-reputation indicators — so treat them as a starting point, not a lab result.
Confidence reflects how complete the underlying data is for both tools; lower confidence means fewer signals were available, not a worse tool. We never accept payment for rankings or scores. More about how Volvenix works →